Unmissable spirits exhibitors at TFWA Asia Pacific

3rd May, 2019 by Nicola Carruthers


Stand: H33, Basement 2

This year will see family-owned German drinks firm Borco focus on its Sierra Tequila brand. As well as its Sierra Tequila Silver, Sierra Tequila Reposado, Sierra Antiguo Tequila and its ready-to-drink Sierra Tequila Margarita, Borco will also shine a light on its mezcal brands: Marca Negra and Meteoro.

The company all wants to strengthen its Finsbury Gin, Canarío Cachaça and Old Pascas Rum brands in the Asia Pacific market.

“The show supports our global approach to take steps on international grounds in the Asian region and to spread the vibrant Mexican lifestyle all around the world – particularly with our strong portfolio of agave-based spirits,” says Dr Tina Ingwersen-Matthiesen, member of the Borco board and part of the Borco owner family.

“We consider TFWA as a great option to enlarge our network and close distribution gaps in Asia Pacific as this region has been developing into a significant market for our business.

“In recent years we have expanded our distribution exceptionally in this area.”

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