Unmissable spirits exhibitors at TFWA Asia Pacific

3rd May, 2019 by Nicola Carruthers

This year’s TFWA show in Singapore will be the first under the presidency of Alain Maingreaud and looks set to be the best yet. SB outlines what guests can expect and the spirits brands to look out for.

The organisers of travel retail show TFWA Asia Pacific Exhibition & Conference are gearing up to welcome thousands of visitors to the 2019 event, set to take place in Singapore from 12-16 May.

More than 70 wine and spirits brands have been confirmed for the 2019 event at the Sands Expo and Convention Center. Last year’s show saw a record 3,194 visitors from the duty free and travel retail industry in attendance, with a similar or even higher turnout expected for 2019, according to the event’s organisers. Following “high demand” for exhibitor space, this year’s exhibition floor area will increase to more than 11,000 square meters, up from 10,500 sq m.

Leading growth

Asia Pacific continues to lead the growth of the drinks industry, with preliminary figures from Generation Research showing that wine and spirits sales in the region increased by 12.3% to US$3.1bn for the first nine months of 2018 – the highest growth rate of all regions.

The upcoming show will be the first for Alain Maingreaud in his new role as TFWA president, taking over from Erik Juul-Mortensen, who had held the position for 19 years. Maingreaud stepped into the role with a one-year mandate in January 2019. No stranger to the TFWA, he joined the association in 1995 as commercial director. He was elected managing director in 2010 and took on a part-time position as TFWA associate director in October 2017 to work on the development of the TFWA World Exhibition & Conference and the TFWA Asia Pacific Exhibition & Conference.

“Our exhibitions are always a great opportunity for brands to unveil their latest innovations, whether this is new product lines or duty free-exclusive promotions,” says Maingreaud. “With so many leading brands taking the opportunity to exhibit in Singapore, we expect to see a number of exciting new developments revealed throughout the course of the week.”

Party time: there are many events for delegates to enjoy

Party time: there are many events for delegates to enjoy

For Italian drinks group Bottega, TFWA Asia Pacific is the “most important duty free and travel retail show for the Asia Pacific area”, according to owner and managing director Sandro Bottega.

He adds: “The region represents a crucial market for Bottega. I believe it will reach 50% of [our] sales in the long term, along with the improvement in the culture of emerging consumers. At the show, we aim to meet the most important operators, regional partners, and current and prospect customers; communicate the performance of the company and its products; and let visitors taste our new products.”

This year’s show will start with the annual golf tournament, hosted in partnership with Interparfums, at 7am on Sunday at Laguna National Golf and Country Club.

By the evening, the alcoholic beverages will begin to flow as visitors are invited to the traditional Welcome Cocktail at 7.30pm, which will take place at the historic Fort Canning.

State of the industry

The full-day conference session will open with a state-of-the-industry address from Maingreaud and Andrew Ford, Asia Pacific Travel Retail Association president. Robert Guest, foreign editor of The Economist, and Kate Ancketill, who heads retail innovation consultancy GDR Creative Intelligence, will join Maingreaud and Ford in the address.

This year’s conference features a new format with three consecutive plenary sessions. The afternoon session will feature speakers from 3Sixty Duty Free, Incheon International Airport, Lagardère and Nestlé. Delegates will also hear from Pernod Ricard on sustainability and learn more about the Duty Free World Council’s Academy. Audiences are encouraged to take part in the sessions though the TFWA App.

The TFWA Asia Pacific Bar, a short walk from the exhibition, opens on Monday afternoon. Tuesday evening will see the return of the Hawaiian-themed Chill-Out Party at the Mandarin Oriental Hotel’s rooftop pool, sponsored by Lacoste, Korea Ginseng Corporation and Patchi. The Singapore Swing Party on Wednesday evening will take place at Ola Beach on Sentosa Island, which will be transformed into a retro fairground, complete with games, prizes and live music.

Maingreaud says: “I’m looking forward to seeing how the show develops and expands. It will be a great opportunity to meet colleagues from the industry and learn more about the latest developments, industry issues and forecasts.”

Over to the following pages we offer a selection of unmissable brands exhibiting at TFWA Asia Pacific this year.

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