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Tovaritch! signs distribution deal in UAE

Russian vodka brand Tovaritch! has expanded its global presence after signing a deal with importer Truebell for the United Arab Emirates (UAE).

Tovaritch is celebrating a number of new partnerships

Following the deal, Tovaritch! will launch in Truebell’s Barrakuda shops in the UAE.

“Barrakuda in the Emirates represents the elite of the spirits retailers,” said Eugenio Litta Modignani, CEO of Tovaritch Spirits International. “To have our brand available at such a location is a big achievement and partnership for the company, [which] signals our brand’s ever-growing international recognition as a top-quality vodka.”

In addition, Tovartich! has launched in both terminals at Brussels Airport, and is expanding its availability in Canada through government entity the Société des Alcools du Québec .

Earlier this month the brand partnered with charity Save the Children in support of its Centenary Gala.

“We are happy and privileged to be once again part of the Save the Children initiative that sees its mission in transforming the lives and future of children around the world,” added Litta Modignani.

Earlier this year Tovaritch! released a new 1.75-litre bottle for its core expression and a new design for its T! Red vodka liqueur.

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