Top 10 spirits marketing moves in April 2019

1st May, 2019 by Owen Bellwood


Tonic water brand Fever-Tree has created a social media campaign called Raise Your Glass, Erase Malaria, which it hopes will accelerate the fight against the disease.

Until 31 May, Fever-Tree is calling on drinkers around the world to raise a glass to malaria’s demise and share an image of the moment on social media, tagging @FeverTreeMixers and #MalariaMustDie.

For every photo shared across Instagram, Twitter and Facebook, Fever-Tree will donate £5 (US$6) to UK charity Malaria No More.

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