Top 10 spirits marketing moves in April 2019

1st May, 2019 by Owen Bellwood

Sailor Jerry

William Grant & Sons-owned spiced rum brand Sailor Jerry has partnered with the Tattoo’d America attraction to showcase the work of tattooist Norman ‘Sailor Jerry’ Collins.

Tattoo’d America opened at Pop Vegas on the Las Vegas Strip, showcasing tattoo designs from a host of US-based artists. The event will run until the end of May.

As part of the display, work by former Navy veteran Collins will be on show, including tattoo flash sheets and photographs of his work.

Ashley Thomas, Sailor Jerry brand ambassador, said: “Norman ‘Sailor Jerry’ Collins is the godfather of the traditional tattoo and he lived his life unapologetically and outside the lines, and to be able to share that work with old-school and new-school tattoo fans is what Sailor Jerry is all about.”

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