Top 10 spirits marketing moves in April 2019

1st May, 2019 by Owen Bellwood

The Woodsman

Whyte & Mackay has created the “world’s first” Old Fashioned vending machine, which will dispense complimentary cocktails at festivals and events in the UK.

The Woodsman Vending Machine made its debut at the Underbelly Festival on London’s Southbank, and allows drinkers to build their own Old Fashioned cocktail by pulling levers and turning wheels. The machine seeks to challenge the notion that whisky cocktails can be complicated to make by serving a “quality Old Fashioned to drinkers in a flash”.

Rod Gillies, head of innovation at Whyte & Mackay, said: “Everyone loves a good Old Fashioned… but what would make it even better is being able to get hold of one wherever you are, on demand.”

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