Top 10 spirits marketing moves in April 2019

1st May, 2019 by Owen Bellwood

Rhum Fest Paris

At this year’s Rhum Fest Paris, organisers launched an online rum marketplace that connected buyers, producers and distributors ahead of the festival.

The Rum Market Place launched in the run-up to the festival, giving guests and exhibitors an advanced preview.

Through the online platform, visitors were also able to organise meetings in the dedicated Market Place Zone at the festival. Based at Parc Floral de Vincennes in Paris, the festival showcased more than 170 brands from 55 countries.

This year, the Parisian rum festival doubled in size, and featured rums from Africa, Madeira and North America for the first time.

Single cask and long-fermentation, high-ester rums were also on offer at the event.

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