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Kumar to lead Beam’s $1 billion sales ambition for India

Neeraj Kumar has been promoted to the role of managing director, India at Beam Suntory and will aim to increase the group’s sales in the country to US$1 billion by 2030.

Beam Suntory has big ambitions for growth in India

Kumar joined Beam Suntory in 2008 as marketing director, India, where he helped to build the leadership position of Teacher’s Scotch in India.

In 2016, he assumed the position of marketing director, emerging Asia and helped establish new routes to market in China and South Korea. He has held the role of interim managing director of Beam Suntory, India since March this year.

For the Maker’s Mark and Courvoisier owner, India is a “priority emerging market”. In India, Beam Suntory has offices in Gurgaon, New Delhi, Mumbai, Bangalore, Hyderabad, and Kolkata, as well as a bottling facility in Rajasthan.

“Neeraj is the ideal leader to guide the next wave of growth in our India business unit,” said Pryce Greenow, Beam Suntory’s president, international. “Since joining Beam Suntory, Neeraj has demonstrated exceptional leadership skills and brings a wealth of marketing and sales experience to the role.

“We’re always looking to provide greater leadership opportunities for our top talent, and Neeraj has the leadership capabilities, character and determination to help us achieve our ambitions to grow India into one of our biggest markets.”

Before joining Beam Suntory, Kumar worked at PepsiCo Nepal and Electrolux India.

He said of his new appointment: “India is a strategic priority for Beam Suntory, and I couldn’t be more energised to be charged with our ambitious growth agenda and leading our passionate India team.

“Our growth plans reflect a strong commitment from Beam Suntory to the Indian market and our vision of ‘growing for good’, protecting water and the environment, giving back to our communities, and promoting responsible consumption of our products.”

Earlier this year, US-based Beam Suntory streamlined its international regional structure from six to three areas: Asia Pacific and global travel retail; Europe, Middle East and Africa (MENA); and India.

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