Beam Suntory restructures regions and exec teams

26th March, 2019 by Melita Kiely

Maker’s Mark owner Beam Suntory has streamlined its international region structure from six to three areas and promoted senior staff members across its key business units and markets.

Beam Suntory range

Beam Suntory brands include Jim Beam and Maker’s Mark Bourbons, and Sipsmith gin

From 1 April, the international regions will be realigned to three areas: Asia Pacific and global travel retail; Europe, Middle East and Africa (MENA); and India. Furthermore, the Japan region will now include China.

Pryce Greenow, Beam Suntory president, international, said: “We saw an opportunity to streamline our international regional structure to further accelerate our successful growth strategies, and provide greater leadership opportunities for our top talent.

“We are confident that these changes will empower our teams to drive sustained market and performance through greater commercial agility and more consistent ways of working.”

The restructure has also brought about leadership changes. John Rosair, managing director, Oceania, has been promoted to the position of managing director, Asia Pacific and global travel retail.

Rosair has been in charge of the Oceania business since 2015, overlooking brands including Jim Beam Bourbon and Canadian Club whisky. He will relocate to Singapore to take up the new role.

Andrea Parker, commercial director for global travel retail, APAC, will succeed Rosair as managing director, Oceania, effective 1 July.

Parker has led the global travel retail sector since 2016.

Yuri Grebenkin will lead the consolidated Western Europe, and alliance and emerging markets business units, as managing director, EMEA.

Grebenkin was previously in charge of Beam Suntory’s emerging Europe, Middle East and Africa and alliance business, and has also served as managing director, Russia, in the past.

The existing marketing director, Western Europe, Nicole Ehlen, has been promoted to managing director, Germany. Ehlen previously held the position of marketing director, Germany and Austria.

Neeraj Kumar will continue in his position as interim managing director in India, while Nadim Assi will continue to lead South and Central America as VP, CFO international and managing director, South and Central America.

In the newly expanded Japan and China region, Sho Semba will act as president, Japan and China. Jeff Huang will continue to work as managing director of Beam Suntory, and will now report to Semba.

Greg Hughes, president North America, will lead Beam Suntory’s North America region, including the US, Canada and Mexico.

Last month, Beam Suntory reported mid-single-digit revenue growth for 2018, boosted by strong performances in the US and Japan.

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