Halewood expands into US with Miami unit
UK-based Halewood Wines & Spirits has opened a new operating unit in Miami to grow its portfolio in the US, Caribbean and the Americas.
Halewood has hired Jorge Gutierrez as managing director for the new operating unit. With more than two decades of experience in the alcohol sector, Gutierrez has worked in executive roles at Bacardi, Whyte & MacKay and Samson & Surrey.
“The US is the world’s biggest spirits market and no global strategy is complete without it,” said Stewart Hainsworth, group CEO at Halewood Wines & Spirits.
“The potential opportunity for artisanal spirits is as revolutionary as craft beer. Consumers want provenance, innovation and choice, ‘a one size fits all scenario’ simply does not work in the digital world.”
Gutierrez added: “Given the thirst for unique, high-quality artisanal products in the US, the strength of our distribution partners, and Halewood’s above-the-line support we are confident our brands will make their mark with consumers quickly.”
Halewood Wines & Spirits reported a 319% increase in operating profit in the year ending 30 June 2018.