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Grey Goose unveils new design for summer bottle

French vodka Grey Goose has teamed up with Parisian fashion label Maison Labiche to create its latest annual limited edition Riviera bottle design.

Grey Goose’s new bottle design for its summer edition

The new bottle has launched alongside a capsule collection of clothing and fashion items, including a leather passport wallet, a range of unisex T-shirts and a beach towel. The bottle design is the third edition in the brand’s annual Riviera Series.

The label features phrases that use Maison Labiche’s signature embroidery-style font and invite consumers to ‘Live Victoriously’, in line with the brand’s new marketing platform.

“Live Victoriously is centred around the philosophy that you deserve better than ‘good enough’,” said Lee Applbaum, global chief marketing officer at Grey Goose. “You don’t need a special occasion to enjoy Grey Goose simply because it’s credited as a quality product – living victoriously is recognising that you are the special occasion.

“This summer, the collaboration between Grey Goose and Maison Labiche and the accompanying designs on our limited edition bottle and capsule collection seek to remind us that every moment, no matter how ephemeral, is an opportunity to create a life-long memory.”

The Grey Goose x Maison Labiche will be available at selected UK retailers including Sainsbury’s, Tesco, Amazon and Ocado from 28 May 2019.

The capsule collection will retail on from 15 May 2019 with international shipping available.

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