Echo Falls debuts Summer Berries Pink GinBy Nicola Carruthers
Accolade Wines is tapping into the trend for pink gin with the launch of a new Echo Falls expression under its Summer Berries line.
Bottled at 37.5% abv, Echo Falls Summer Berries Pink Gin has been created to “respond to the huge popularity of gin”, particularly the flavoured gin category.
Launching at the end of this month, the new gin is made with a base of summer berries and is described as having a “strawberry-led aroma”.
The release of Summer Berries Pink Gin “comes just in time for the summer” and follows the “hugely successful” launches of Echo Falls Summer Berries Vodka in November 2017 and a rosé wine and gin fusion in March this year.
The launch will be supported by five drinks recipes, which will be promoted across wider consumer PR, digital and social media.
David White, marketing director at Accolade Wines, said: “We are always looking for a way to bring new news to the drinks market and research shows that the Echo Falls consumer is eager to try out novel and exciting products.
“With the gin market growing at pace, it was a natural choice for us to develop a new product which combines the Echo Falls hugely popular signature flavour, summer berries, whilst simultaneously responding to the overwhelming popularity of gin in the UK.”
Echo Falls Summer Berries Pink Gin has an RRP of £16 (US$20.40) per 700ml and will be available from more than 700 Tesco stores, Bargain Booze and other convenience retailers across the UK.