Black Cow launches first on-pack campaign
Milk-based vodka brand Black Cow has launched its first on-pack promotional campaign, which offers customers the chance to win a bespoke cocktail masterclass.
The on-pack promotion will run until September 2018 and features bottle tags offering drinkers the chance to win a masterclass with Black Cow brand ambassador and head barman at HIX, Dustin MacMillan.
Black Cow marketing director Kate Harrison said: “We are delighted that renowned restaurant group HIX restaurants have agreed to partner with us to offer consumers such a unique and coveted prize.
“We recommend pairing Black Cow alongside food as an aperitif. The soft and smooth nature of the liquid, because its made from grass-grazed cow’s milk, ensures it holds flavours better than any other vodka.”
The competition will see one winner announced each month for the duration of the promotion.
Promotional bottles of Black Cow vodka will be available across more than 1,000 Black Cow retailers in the UK, including Sainsbury’s, Morrison’s and Majestic stores.
The promotional campaign has been launched following the brand’s successful cocktail and food-pairing collaboration with celebrity chef Mark Hix, which is currently running at London venue HIX Soho.