Top spirits marketing moves in March 2019

2nd April, 2019 by Owen Bellwood

Jameson marks St Patrick’s Day with prize that offers cold comfort

To celebrate St Patrick’s Day (17 March), Jameson Irish whiskey gave a group of friends a trip of a lifetime with an expedition to Norway.

The group travelled to the most northerly inhabited area on the globe, Svalbard in Norway, which was marked by the coordinates 17° longitude 80° latitude – a tribute to 1780, the year John Jameson set up his distillery in Dublin, Ireland.

Once they reached their destination, the group raised a glass of the Pernod Ricard-owned whiskey and toasted St Patrick’s Day.

The friends, from Ireland, India and Argentina, trekked over frozen terrain and took part in snowmobile races, husky rides and ice-­cave climbing.

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