Top spirits marketing moves in March 2019

2nd April, 2019 by Owen Bellwood

Stop motion animation marks Sipsmith birthday

Sipsmith celebrated its 10­year anniversary last month by creating its first advert – a stop motion animation called Mr Swan.

Created by global advertising and marketing agency Ogilvy UK, the video details the production process behind Sipsmith London Dry Gin through animated character Mr Swan.

The campaign is set to go live from April and will cover cinema, TVC and social media channels.

Kate Moorcroft, global marketing director, Sipsmith, said: “Stop motion animation felt like the perfect way to tell the Sipsmith story as the skilled craftsmanship behind the creation of the film (with no detail overlooked, however small) resonated with our commitment to handcrafting Sipsmith gin.”

Sam Galsworthy and Fairfax Hall founded Sipsmith in 2009, creating the first small batch gin distillery in London in almost 200 years.

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