Top spirits marketing moves in March 2019

2nd April, 2019 by Owen Bellwood

You’ve got male: Nemiroff ad push

Nemiroff vodka has launched an extensive marketing campaign as it seeks expansion in CIS, EU and US markets.

The brand’s latest campaign, which features the strapline ‘The Man Makes the Man, We Make His Vodka’, will be supported on-­ and offline, through on­-premise activations and at Ultimate Fighting Championship live events.

Nemiroff has also partnered with director Noah Conopask and creative agency Campbell Ewald to create a film that will debut on several platforms.

Nemiroff chief marketing officer Irina Zhygunova said: “We’re clear in our positioning that our vodka is not for everyone. Instead, it’s for the self­-made man. Confident, persistent and a little bit bad­ass. This individual is in charge of his own destiny. We are inspired by the way he masters his way. And we make his vodka.”

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