Top spirits marketing moves in March 2019

2nd April, 2019 by Owen Bellwood

Fentimans plants idea in UK bars

Mixer manufacturer Fentimans has partnered with leading UK bars for its Save the Botanicals campaign, which aims to highlight endangered plants.

The campaign has been launched in preparation for World Earth Day on 22 April and will highlight at­risk species through bespoke cocktail menus.

Teaming up with Plantlife, the wild plant conservation charity, Fentimans has compiled a list of botanicals that are among the rarest in Britain, such as the spreading bellflower, red helleborine and lesser butterfly-­orchid. Fentimans has partnered with leading UK cocktail bars to serve a Save the Botanicals G&T.

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