Top spirits marketing moves in March 2019

2nd April, 2019 by Owen Bellwood

Rooster Rojo motors into season

Rooster Rojo Tequila has agreed to sponsor the J2 Racing team for a second season of the VLN Endurance Championship.

The J2 Racing team will operate two Mercedes-­AMG GT3 supercars, both featuring Rooster Rojo Tequila branding.

Mantas Zlatkus, global brand director of Rooster Rojo Tequila, which is owned by Amber Beverage Group, said: “This will be an exciting year for Rooster Rojo, as we will be participating in all nine VLN Endurance Championship races. We will stay awake during the ADAC 24­hour race and will meet our fans and VIPs to share the love we have for a life full of adventures.”

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