Top spirits marketing moves in March 2019

2nd April, 2019 by Owen Bellwood

Sailor Jerry: Scot free

William Grant & Sons-owned Sailor Jerry offered free pizza and haircuts as part of its Scottish City Takeover series in Edinburgh, Dundee and Glasgow last month.

The spiced rum brand hosted a month of events, gigs, pop-­ups and competitions throughout March in the three Scottish cities to honour “bold local talent”.

Sailor Jerry partnered with restaurants, barbers and tattoo shops to offer fans complimentary pizza, free haircuts, tattoos and other exclusive discounts.

Throughout March, ‘flash art’ inspired by the designs of tattoo artist Norman Collins also appeared in the three cities, and those who visited the sites were given the chance to win tickets to an exclusive party at a secret castle later in the year.

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