Tito’s names new French distributor

Texas-based Tito’s Handmade Vodka has appointed Société Dugas as its new distributor in France as the brand endeavours to grow its European footprint.

Tito’s Handmade Vodka has appointed a new distributor in France: Société Dugas

Dugas will be targeting modern retail outlets, the on-trade and online retail in France, while also implementing on-trade activations to entice new consumers to the brand.

Dugas will also promote Tito’s ‘Vodka for Dog People’ charitable platform, which is a programme that aims to improve the lives of pets and their families.

Tito’s and Dugas will host a benefit on 17 April at Bonobo Montpellier, with all proceeds going to animal shelter Société Protectrice des Animaux.

John McDonnell, Tito’s managing director international, said: “We are delighted to collaborate with Dugas, which has a first-class reputation for introducing new premium spirits brands into the French market.

“We look forward to working with them to establish Tito’s as the go-to craft vodka in the French market, both in bar and at home.”