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Talisker replaces Race to Skye with Wild Spirit competition
Diageo-owned Scotch whisky brand Talisker has launched a new bartender training programme and competition, which will see the brand visit 16 locations across the UK.
Talisker will visit 16 locations as part of its Wild Spirit Whisky Tour
The Wild Spirit Whisky Tour is said to be an evolution of the brand’s Race to Skye competition, which launched in 2017.
The tour will cover 16 key cities and seaside locations as it aims to educate bartenders on Talisker’s history, production and characteristics.
Talisker brand ambassador Jason Clark will visit Edinburgh, Norwich, Bristol and Sheffield, among other locations, to deliver training sessions designed to capture the “wild elements” of the whisky’s home on the Scottish island of Skye.
Clark said: “We believe there’s a special character created by the wild seas of Skye – call it grit, call it determination, call it a ‘Wild Spirit’.
“What does Wild Spirit mean in the on-trade? It means bringing outdoor adventure and natural elements to guests in bars so they can smell, touch and taste it from the comfort of their bar stool.
“For two years running, Talisker’s Race to Skye competition was a huge success and we’ve been delighted with the support and excitement received from the nation’s bartenders.
“This year, we’ve mixed things up a little and have advanced the event into an all-new training programme and competition, the Talisker Wild Spirit Whisky Tour, which aims to reach and engage as many bartenders as possible.”
Starting on the Isle of Skye, events in the tour will include workshops and tasting sessions, while Clark will showcase a host of signature Talisker cocktails.
Following the sessions, bartenders across the UK will be invited to submit a Talisker Wild Spirit serve and add it to the menu in their bar for a minimum of eight weeks. The three bars chosen by the judges will win a Talisker Wild Spirit adventure for three members of staff.
The top 80 bars that activate a Wild Spirit cocktail will also win a limited-edition Talisker Whisky Aficionado bag.