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Beam Suntory relaunches website with nutritional info
Maker’s Mark owner Beam Suntory has relaunched its corporate website with an “enhanced” user experience and nutritional information on its brands.
Beam Suntory brands include Jim Beam and Maker’s Mark Bourbons
The corporate website, beamsuntory.com, now offers nutritional information on brands such as Jim Beam Bourbon, Maker’s Mark Bourbon, Yamazaki Japanese whisky and Courvoisier Cognac. The information is linked to drinksmart.com, the firm’s global platform for responsible drinking.
Visitors to the website can select their market and brand to see details such as calories, sugar, fat and carbohydrates, as well as alcohol content per standard serving.
The updated website will also feature news relating to social responsibility pledges.
Beamsuntory.com is split into five sections: about, brands, culture, growing for good, and careers.
“At Beam Suntory, we blend the best of the east with the best of the west and have created a unique culture that differentiates us from every other company in our industry,” said, Albert Baladi, Beam Suntory president and CEO.
“The relaunch of beamsuntory.com is an important part of sharing that story, while also meeting consumer expectations for transparency about the nutrition information of our key products.”