Tovaritch! unveils new design for vodka liqueur

Russian vodka brand Tovaritch! has unveiled a new design for its T! Red vodka liqueur, a blend of original Tovaritch! vodka and wild berries.

The new design will be unveiled at trade fair ProWein, held in Düsseldorf on 17-19 March 2019.

Bottled at 25% abv, the expression has a low-sugar content and a “fresh aftertaste”. It is recommended served neat or in cocktails.

Eugenio Litta Modignani, CEO of Tovaritch Spirits International, said the new branding “is the next step towards a more minimalist and premium image of one of our products while keeping the high-quality standard it is known for”.

T! Red vodka liqueur will be introduced in the UK, Belgium, the Netherlands, Luxembourg and the Middle East this year.