Top 10 spirits marketing moves in February

6th March, 2019 by Owen Bellwood


Ian Macleod Distillers-­owned Smokehead Islay Single Malt Whisky has teamed up with motorbike engineer Tyler Lunceford to create his “boldest motorcycle ever”.

Lunceford will produce a custom Ducati motorcycle for the brand, which has been inspired by vintage racing motorbikes.

The project will run until September 2019 when the finished model, The Smoker, will be unleashed.

Lunceford said: “I love the idea of this brand supporting craftsmen and women, and it’s even better as I’m a huge Smokehead whisky fan. I’m literally building my dream bike; it will be something that’s never been seen before, something so bold, that even motorbike buffs will be blown away.”

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