Top 10 spirits marketing moves in February

6th March, 2019 by Owen Bellwood

Franklin & Sons

As part of its newly-­launched Taste Collective campaign, Global Brands-­owned Franklin & Sons has appointed three ambassadors (pictured, left to right): bartender Rich Woods, chef Sophie Michell and writer Rosie Birkett.

Woods, Michell and Birkett will front the Taste Collective campaign, educate consumers and showcase trends in food and drinks. The three ambassadors will each be the face of activations, including food pairing demonstrations, dinner party styling workshops and cocktail and mocktail masterclasses.

The Taste Collective will also feature “trend-­infused, style-centric events”, such as supper clubs and fashion collaborations.

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