Tito’s to ramp up travel retail presence in 2019

12th March, 2019 by Nicola Carruthers

Texas-based Tito’s Handmade Vodka is planning to “further its success” across duty free in the Americas in 2019 after reporting double-digit sales growth in the market last year.

Tito's rolled out sampling programmes in airports across South America

Tito’s rolled out sampling programmes in airports across South America

The brand’s success in the channel was attributed to “ramping up visibility in airports and border stores and escalating activity with leading cruise lines”.

Tito’s had permanent displays and wall bays at airports in Philadelphia, Newark, Orlando and New York, as well as a storefront takeover at Boston Logan International Airport. Permanent displays were also installed at airports in Cozumel, Mexico and Ottawa, Canada.

To achieve its “ambitious” targets for 2019, the brand’s airport presence will be further “intensified” with more permanent displays and increased availability of Tito’s eight-bottle range to “reduce the impact of the out of stock issue, resulting from high consumer demand”.

The South America duty free market also witnessed “strong” growth, partly boosted by the vodka brand’s roll out with Dufry in airports in Brazil, Argentina, Peru and Chile and support of sampling programmes. Tito’s expects the markets to “grow strongly” this year.

Tito’s Handmade Vodka managing director international, John McDonnell said: “Duty free is an important channel for Tito’s and we are focused on maintaining our upward trajectory and growing the craft spirits category overall.

“Tito’s is at the epicentre of the American craft spirits movement and consumer affection for it is unparalleled. We have great plans in place for 2019 and are excited to see the year unfold.”

The brand has also increased its visibility “substantially” in the cruise market, with more back bar placements, new cocktail listings and stand-out retail promotions.

Limited edition seasonal gift packs will also return later this year to mark Independence Day (4 July).

Bert ‘Tito’ Beveridge, the founder of fast-growing Tito’s Handmade Vodka, was among the wealthiest spirits barons named by Forbes, boasting multi-billion-dollar fortunes.

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