SB to judge Asian spirits in upcoming competition

The Spirits Business will shine a light on spirits made in Asia next month with its revamped blind-tasting competition.

The Spirits Business‘s upcoming blind-tasting competition will put Asian spirits under the spotlight

In previous years, The Asian Spirits Masters, a blind-tasting competition run by The Spirits Business as part of The Global Spirits Masters series, assessed spirits available in Asia and those made by global brands specifically for the Asian market.

Now, the competition has been updated to include only spirits made in Asia, reflecting growing consumer interest in categories such as Japanese gin and Indian whisky.

A team of experienced judges will gather in London to taste an array of spirits made across the continent, including ‘national spirits’ such as soju, shōchū and baijiu.

“Our Asian Spirits Masters will give a team of experienced judges the chance to assess and reward spirits produced in Asia, shining a light on both ancient styles of spirits and newer disruptor categories,” said Amy Hopkins, editor of The Spirits Business.

“Asian distillers have a reputation for both precision and innovation – our Asian Spirits Masters will be able to put this belief to the test.”

Deadline for entry to The Asian Spirits Masters is 21 March. Bottles must be sent to The Spirits Business team for judging by 26 March.

For more information, contact Rhiannon Morris – rhiannon@thespiritsbusiness.com. Click here to enter online.