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London Essence Company makes US debut
Tonic water and mixer manufacturer The London Essence Company has launched its range of distilled low-sugar mixers in the US for the first time.
The London Essence Company produces a range of distilled low-sugar mixers
The London Essence Company has released its Classic Tonic Water, Grapefruit & Rosemary Tonic Water, Bitter Orange & Elderflower Tonic Water, Ginger Beer and Ginger Ale bottlings in New York.
The portfolio will be present in leading bars across the city, including Broken Shaker, L’Atelier de Joel Robuchon, Del Posto, and Seaborne, where it will be incorporated into cocktail menus.
The London Essence Company launched its range in 2016, drawing inspiration from its past expertise in crafting distillates, applying modern techniques to create contemporary low sugar mixers.
Each expression is under 20 calories per 100ml and low in sugar at under 4g per 100ml. The brand adds “a touch of sweetness” extracted from the stevia plant.
The tonic water market has ridden the wave of the “gin boom” in recent years, but SB recently looked into ways progressive mixer makers are now looking to branch out.