Jameson and Anderson .Paak ask imbibers to Love Thy BarBy Owen Bellwood
Irish whiskey Jameson and record producer Anderson .Paak are celebrating neighbourhood bars in the brand’s latest St Patrick’s Day campaign, which has launched across the US.
The Jameson Love Thy Bar campaign has seen the Irish whiskey brand partner with Grammy award-winning musician and record producer Anderson .Paak in support of neighbourhood drinking dens.
“This cause with Jameson is one I can get behind because it’s part of my story,” said the musician.
“It feels like nearly all the bars that we came up in within our hometown are done, they’re just not there anymore. Music will suffer if we don’t value the local spots, the neighbourhood bars, where you can roll up and play to just the staff if that’s the vibe.”
As part of the campaign, drinkers in select bars across the US will be able to claim a rebate on a Jameson-based drink. To do this, imbibers must send a photo of their drink receipt to Jameson via Facebook Messenger.
Paul Di Vito, vice president, Jameson, Pernod Ricard USA, said: “To let you know we’re serious, Jameson is pledging up to US$1 million towards our programme to help consumers try Jameson and support their local neighbourhood bars in America.
“Consumers will be able to engage with their communities and support their favourite bars with a drink offer from Jameson. This connection to local neighbourhoods across the country is a big part of what has shaped Jameson into what it is today and it’s vital that we show our support and commitment to keeping these institutions of culture and community alive.”