Gebr Heinemann names new CEO

6th March, 2019 by Melita Kiely

Travel retail operator Gebr Heinemann has appointed Max Heinemann chief executive officer as part of “major structural changes” across the company.


Left to right: Raoul Spanger, Gunnar Heinemann, Stephan Ernst, Max Heinemann, Claus Heinemann and Kay Spanger

Max Heinemann, son of co-owner Gunnar Heinemann, will also become speaker of the executive board. His father and uncle, Claus Heinemann, will continue to be part of the advisory board of the family-owned business.

In his new role as CEO, Max Heinemann will look after global HR in the company, corporate development and strategy, and corporate affairs.

As part of the changes, existing members of the management board will take up new roles on the executive board. Raoul Spanger has taken up the position of chief operations officer, Kay Spanger, has been appointed chief commercial officer (CCO), and Stephan Ernst has stepped into the role of chief financial officer.

Gebr Heinemann has made these changes in order to “work even closer to the market, even faster and more efficiently”.

Max Heinemann said: “We are introducing the new C-level structure and implement structural changes without being forced to do so. We do not react to external changes – or external market drivers that force us to adapt.”

Gebr Heinemann has also created one central sales area as part of its structural changes, which will be overseen by Raoul Spanger as chief operations officer.

The sales unit will be divided into four geographical regions, each headed by four vice presidents: Florian Seidel, vice president, Nordics, Central and Western Europe; Richard Hoyer, vice president EECA, Near East, Turkey and Africa; Marvin von Plato, vice president/CEO, Asia Pacific; and Nadine Heubel vice president/CEO, the Americas.

Gebr Heinemann will also introduce a vice president of purchasing under the CCO in order to support and strengthen the strategic management and activities across all categories worldwide.

Claus Heinemann, co-owner of Gebr Heinemann, said: “What matters most is our direction in shaping the ‘next generation’ fit for the future, fit for shaping duty free and travel retail.”

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