Ex-Pernod director joins Amber Beverage as CMO

13th March, 2019 by Melita Kiely

Amber Beverage Group has appointed former Pernod Ricard employee Pepijn Janssens as its new chief marketing officer (CMO).


Pepijn Janssens has been appointed CMO at Amber Beverage Group

Janssens previously worked as global commercial director for Our/Vodka before joining the Rooster Rojo Tequila owner.

As CMO, Janssens will be responsible for driving value growth for brands across Amber Beverage Group’s drinks portfolio, including Moskovskaya Vodka, Riga Black Balsam, Cross Keys Gin, low-abv sparkling beverage Cosmopolitan Diva, and others.

Seymour Ferreira, Amber Beverage Group CEO, said: “In 2019, we will see an increasing need to focus on driving our international businesses and brands.

“Innovation will become a core driver of our business and global marketing will be an important focus point.

“Therefore, having Pepijn Janssens on our executive board will bring extra big ideas, bold solutions and thoughtful strategies.”

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