EU approves Tequila GIBy Nicola Carruthers
Tequila has been registered as a geographical indication (GI) product in the European Union.
The European Commission has approved the addition of Tequila in the European Union (EU) register of GIs, which came into force on 20 March 2019.
It is the third spirit to join the EU register of GIs as a third-country product, after pisco from Peru and rum from Guatemala.
Phil Hogan, European commissioner for agriculture and rural development, handed the certificate of registration to Julián Ventura, the Mexican vice minister of foreign affairs, and Rodolfo González González, vice president treasurer of the Tequila Regulatory Council (TRC).
“Tequila is the most emblematic alcoholic beverage produced in Mexico and it forms an important part of the Mexican cultural identity,” said Hogan.
“We know very well in Europe how the international success of a regional spirit drink can help to create high-quality jobs in rural areas and generate a strong sense of local and national pride.
“I want to extend my heartfelt congratulations to our Mexican colleagues. The addition of Tequila to the EU GI spirits is the latest step on the EU-Mexico journey of cooperation.”
Tequila is made from the distillation of juices from the heart of the blue weber agave plant. The source of the raw material used to make Tequila is located in the centre and west of Mexico, including the town of Tequila in Jalisco.