Zamora expands France and Mexico infrastructure

Licor 43 maker Zamora Company is continuing its expansion strategy with the launch of a new subsidiary in France and its first commercial office in Mexico.

Zamora Company has opened offices in Mexico and France to run regional sales and marketing

The move comes as the company looks to continue the success it has seen over the past six years, which saw its total turnover rise by 37%.

The Cartagena-based firm is hoping to “better understand” local consumers with its new operations in Mexico and France, which the company says “represents a great step forward in order to consolidate Zamora Company’s commitment to the international market”.

Emilio Restoy, CEO of Zamora Company, said: “Today 39% of sales come from the international market; in 2022 we expect that to reach 50%.

“France and Mexico are two of the markets where our brands have good penetration, where we see a potential for significant growth, and where we believe we should invest.”

In France, after the takeover of local distributor Sip Drinks, Zamora Company now has its own structure to distribute its brands across the market. The drinks maker will also operate commercial and marketing strategy based out of its office in Bordeaux.

In Mexico, the new offices in Mexico City will manage sales throughout north and central America, excluding the US.

The move follows the company’s announcement that it has transferred distribution for its Licor 43 brand across the US in-house.