Woodford Reserve unveils cocktail barrels
Brown-Forman-owned Bourbon brand Woodford Reserve has created on-trade-exclusive barrels designed to pre-batch Old Fashioned cocktails.
Woodford Reserve has created an on-trade-exclusive barrel for pre-batched Old Fashioned cocktails
The exclusive Woodford Reserve barrel has been made with a wooden exterior and steel lining, which prevents the cocktail from ageing inside the barrel – and designed to ensure consistency across every drink poured from the barrel.
Emily Richardson, head of super-premium brands at Brown-Forman, said: “Woodford Reserve holds the Old Fashioned in the highest esteem and believes it is a classic that should be easily available across menus throughout the UK.
“Through our barrel programme we want to make it simple for the UK trade to offer and serve the perfect Old Fashioned without the complex and time consuming processes associated with it”.
The barrel programme has been developed to promote the sale of Old Fashioned cocktails in bars and is said to offer an alternative for venues that “lack the time and expertise” required to freshly prepare the cocktail.
The launch of the Woodford Reserve barrel programme follows the brand’s release of a cocktail syrup created for use in Old Fashioned cocktails.