Top spirits marketing news in January 2019

4th February, 2019 by Owen Bellwood

Scotch Malt Whisky Society

The Scotch Malt Whisky Society (SMWS) celebrated its 35th anniversary last year, when it welcomed a “staggering” number of new members.

The international members’ club organised celebrations around the world, including Scotland, the US, Australia and Asia.

In its 35th year, the SMWS also hosted its first online whisky tasting, which aimed to bring together international whisky fans.

The SMWS will host its first event at The Vaults in Leith, Edinburgh, when founder Pip Hills will share his memories of launching the SMWS.

The event will also see the SMWS open a bottle of its 1.1 expression, which was the first cask of whisky bottled by the society.

The SMWS is also offering two membership and bottle offers to The Spirits Business’ readers, one targeted towards peat lovers, the second for those who prefer “sweeter and mellower” whiskies.

Bottle 53.277 – Yeast Feast is said to be a “classic Islay” dram, with notes of ash, lemon and a “delectable briny vigour”.

Meanwhile, bottle 64.92 – Ginger Squiggle on a Fruity Canvas is said to have an aroma of “fruit salad and flowers in a theatre dressing room”, leading to tropical fruits, perfume and spice on the palate.

Readers can access the membership bottles online, here.

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