Top spirits marketing news in January 2019

4th February, 2019 by Owen Bellwood

Bacardi Brown-Forman Brands

Bacardi Brown-Forman Brands (BBFB) will host the final event in its Jigger Beaker Glass 2.0 on-­trade programme this month.

Following a UK-­wide tour that included events in Manchester and Edinburgh, the series of talks and workshops will travel to Bristol on 19 February before coming to end in Leeds on 26 March.

The series has included events titled The Future of Mixed Drinks, The Science of Flavour, and Sustainability; Cut the Crap.

Speakers throughout the series have included Super Lyan and Dandelyan owner Ryan Chetiyawardana and drinks writer Simon Difford, who discussed the small steps the on­-trade can take to make significant changes within the industry.

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