Top spirits marketing news in January 2019

4th February, 2019 by Owen Bellwood

Edinburgh Gin


Ian Macleod Distillers-­owned Edinburgh Gin has partnered with florist MUD Urban Flowers to create a “multi-­sensory” gift pack for Valentine’s Day.

The Edinburgh Gin Botanical Bouquet set features a 700ml bottle of Edinburgh Valentine’s Gin encased in a bouquet containing chamomile daisies, pink roses and lavender.

David Wilkinson, Edinburgh Gin head distiller, said: “At Edinburgh Gin we’re exploring new and exciting ways to enhance the gin­-drinking experience. There’s definite synergy between floristry and distilling, with a love of botanicals at their core.

“Collaborating with MUD, we’ve been able to create a limited-edition release, Botanical Bouquets, that offers a multi­-sensory Valentine’s gift.” The gin bouquets are now available to buy in the UK.

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