Top spirits marketing news in January 2019

4th February, 2019 by Owen Bellwood

Sailor Jerry

Spiced rum brand Sailor Jerry collaborated with guitar manufacturer CF Martin & Co to release two limited-­edition instruments adorned with imagery from tattooist Norman ‘Sailor Jerry’ Collins – priced at US$19,999 each.

Sailor Jerry Spiced Rum is inspired by Collins, a navy veteran who built his reputation tattooing soldiers and sailors in Honolulu.

The Ink & Wood guitar series pays homage to Collins and the founder of guitar manufacturer CF Martin & Co, Christian Frederick Martin.

It takes more than 50 hours to engrave each guitar, one of which is titled Homeward Bound and the other True Love.

Leave a Reply

Subscribe to our newsletter