Top spirits marketing news in January 2019

4th February, 2019 by Owen Bellwood

Old Curiosity

Edinburgh-based The Old Curiosity Distillery has launched a Valentine’s Day-themed gift pack for its colour-­changing Apothecary Rose gin.

Available until the end of March, the gift set comes with a bag of hand­picked pink rose petals that can be used as a garnish.

The Valentine’s Day pack will be available from The Old Curiosity website, as well as specialist retailers and Harvey Nichols stores in Scotland.

Old Curiosity Apothecary Rose launched in February 2018, and changes from gold to pink when mixed with tonic water. It has been bottled at 39% abv and is priced at £42 (US$54) per 500ml bottle.

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