Tito’s Handmade Vodka makes New Zealand debut

Texas-based Tito’s Handmade Vodka is set to launch in New Zealand after agreeing an exclusive distribution deal with Hancocks Wine, Spirit & Beer Merchants.

Tito’s has long been a support of animal charities, and under its Vodka for Dog People programme, Tito’s will support Ride for Justice – an annual motorbike rally that takes place in Auckland, New Zealand, in April. The ride will raise funds for Paw Justice, a re-homing and adoption initiative for pets.

The vodka brand will also be pushing its signature serve in New Zealand, the Texas Mule, which is made from Tito’a Handmade Vodka, ginger beer and lime, served in a Tito’s copper mug.

Joe Jakicevich, Hancocks’ managing director and owner, said: “We are delighted to be distributing this award-winning vodka. It’s a fantastic brand and a must-have on any list or retail shelf.

“The initial response from the trade has exceeded expectations and our promotional programme – which naturally includes the Vodka for Dog People fundraising platform – will hit the perfect note, driving awareness and trial.”