‘Step change’ for Diageo’s World Class UK tour

5th February, 2019 by Amy Hopkins

Diageo has revealed a “step change” in its World Class educational programme, which is being extended to “reach an even bigger pool of bartenders” in the UK.

The Diageo Reserve World Class 2019 final will take place in Glasgow

World Class Studios 2019 will return to the UK this month with all-new content that aims to prepare bartenders for the World Class international cocktail competition, which will launch in March.

In the UK, bespoke training will be delivered by a number of Diageo Reserve brand ambassadors such as Jack Sotti, Jason Clark, Ali Reynolds, Kate Jackson, Jenna Ba and Joe Tivey.

There will be three ‘hero sessions’ in London, Glasgow and Manchester, with smaller satellite activations also scheduled for Edinburgh, Liverpool, Leeds and Birmingham.

Each session will be centred around a different spirit in Diageo Reserve’s portfolio and will take place at Revolution venues across the country.

The planned sessions are: Tech Tonics (which is centred around Tanqueray), Science of Smoke, Single Ingredients (Ketel One Vodka) and Tartan Tiki (Talisker).

“2019 marks a step change in the World Class programme,” said Sotti. “Now in its 11th year, we’ve seen an array of personalities share their talent whilst participating in the competitions and have watched the competition develop year by year, each time tapping into today’s trends and cocktail culture.

“The World Class studios are an amazing way for us to get out there and work incredibly closely with both new and established talent nationwide to help build new skills, grow our World Class community and share a wealth of knowledge and insight.

“We can’t wait to hit the road to start recruiting and spreading the word for yet another exciting World Class year, this year kicking the competition off with a series of challenges encompassing everything which makes up today’s bartending scene.”

The global final for Diageo Reserve World Class 2019 will take place in Glasgow in September. Last year, Australia’s Orlando Marzo grabbed the title of 2018 World Class Bartender of the Year at the global final in Berlin.

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