St-Rémy XO secures Waitrose and Matthew Clark listings

Rémy Cointreau-owned French brandy St-Rémy XO has gained listings with British supermarket Waitrose and UK drinks wholesaler Matthew Clark.

St-Rémy XO will be available in 274 Waitrose locations across the UK for an RRP of £22 (US$28.70).

John Vine, spirits buyer at Waitrose, said: “We are proud to welcome St-Rémy’s award-winning XO brandy to our established portfolio of premium spirit brands.

“St-Rémy offers consumers a unique point of difference being that their brandy is made using 100% French grapes. We hope that this will be the beginning of a lasting relationship with the brand.”

The brand said the listings demonstrate the St-Rémy’s “promising growth” in the UK. St-Rémy is the number one French brandy in the world with an 18% market share, according to IWSR 2017 figures. The US, Canada and Australia are the key markets for the brand.

In April last year, St-Rémy unveiled new packaging designs for its VSOP and XO expressions in an effort to deliver greater shelf standout.