Cellar Trends names new sales and marketing directors

UK drinks distributor Cellar Trends has appointed Mark Harris to the role of sales director and Katie Warren to the position of marketing director.

Katie Warren and Mark Harris

Harris joins Cellar Trends from French drinks group Pernod Ricard where he held the position of on-trade director. He has previously worked at Molson Coors, Bacardi Brown-Forman and LVMH.

In his new role, Harris will deliver an “ambitious growth agenda” for Amber Beverage Group, Stolichnaya Group and third-party agency brands.

Warren has worked at Cellar Trends for 11 years, where she has led the spirits marketing team. She began her career at Drambuie before moving to Mars Incorporated.

As marketing director, Warren will be responsible for trade and consumer marketing strategies and programmes, and will help to shape the corporate communication strategy.

Geoff Watts, managing director of Cellar Trends, said: “Mark’s wealth of experience in the industry makes him the perfect choice for the role of our sales director, whilst the promotion to marketing director for Katie was a natural progression given the knowledge, relationships and results that Katie has delivered over her time with Cellar Trends.

“I am looking forward to work with both of them as we enter the company’s 21st year – one that promises to be full of challenge, but also excitement and development.”

In June last year, Amber Beverage Group increased its stake in UK drinks distributor Cellar Trends to 70%.