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Borco and Kattus to launch joint venture in Austria
Sierra Tequila producer Borco and sparkling wine brand Kattus have created a joint venture to distribute both companies’ portfolios in Austria.
Maria Polsterer-Kattus (left) and Dr Tina Ingwersen-Matthiesen (right)
The Kattus-Borco Vertrieb joint venture will launch on 1 April, with Jens de Buhr managing its sales and Andreas Ruhland controlling finance, marketing, administration and logistics.
Dr Tina Ingwersen-Matthiesen, shareholder, member of the board and of the owner family of Borco-Marken-Import, said: “With the many years of experience and expertise of Andreas Ruhland and Jens de Buhr, 12 employees in the field, a five-person marketing team, and consolidated revenue of €40 million (US$45.7m), we are in a great position in Austria to make significant strides in terms of distribution for the future.”
The focus of Kattus-Borco Vertrieb will be on both companies’ own brands, including Kattus wines, The Dalmore Scotch whisky, Stroh rum, Sierra Tequila, Amaro Montenegro, Russian Standard vodka, Blue Gin, Laurent-Perrier, Molinari and Vecchia Romagna.
Dr Ernst Polsterer-Kattus, fourth generation manager of Kattus, said: “For more than 160 years, Kattus has consistently focused not only on sparkling wine production, but also on the distribution of select spirits and beverages.
“Over 30 – and rising – renowned Austrian and international brands from the segments of sparkling wine, beer, liqueur and spirits place their trust in our many years of distribution expertise. With a powerful and experienced partner like Borco, Kattus-Borco Vertrieb will become one of the largest distributors in the industry in Austria.”