As part of its initiative to promote inclusivity in the on-trade, Bacardi Brown-Forman Brands (BBFB) has partnered with six London venues to create a list of ‘diverse’ cocktails.

Bacardi Brown-Forman Brands has partnered with bartenders and brand ambassadors to promote inclusivity

Ahead of this year’s International Women’s Day (8 March) BBFB has launched its Balance For Better scheme to promote more gender balance behind the bar. As part of the scheme, it has partnered with bartenders and brand ambassadors to create six cocktails that will be served across London.

The cocktails will be available in bars including Artesian, Happiness Forgets and Fam from 4-11 March.

Shervene Shahbazkhani, head of brand advocacy – UK at Bacardi Brown-Forman, said: “This International Women’s Day we wanted to celebrate the diverse tastes of women – and men.

“#BalanceForBetter is about recognition of equality and the dissolution of stereotypes; if you’re a woman and like strong, whisky-based drinks or a man who prefers a lighter, low-abv serve, let’s support individuals not genders.

“At Bacardi Brown-Forman we champion gender equality and are constantly striving for balance all the way from bars to boardrooms. Each of these serves represents the skill, creativity and drive that our industry has to offer.”

BBFB has partnered with Artesian bartender Giulia Cuccurullo, Andrea Montague and Hannah Naughton from Blacklock, Margaux Picard of Happiness Forgets, Zoë Van Der Griten of Fam, London Cocktail Club bartender Cressida Lawlor and Nicole Sykes from Satan’s Whiskers.

The cocktail collection comes as Bacardi announced its wider initiative with SHE Summit for the launch of its inaugural Spirit Forward event on 4 March 2019. Speakers at the event will include Laura Haynes, Gina Martin, Patrick Harrison and Pip Jamieson.

For more information on the Spirit Forward event, head to spirit-forward.eventbrite.com.

Click through our gallery to see some of the cocktails on offer as part of Balance For Better. 

Rosie Rivington

Created by Andrea Montague and Hannah Naughton from Blacklock.

Ingredients: Dewar’s 12-year-old whisky, creme de framboise, Martini Bitter and bay leaf syrup

Emilie Jolie

Made by Rebecca Sides, Bacardi Brown-Forman trade ambassador London and south UK, and Margaux Picard of Happiness Forgets.

Ingredients: Woodford Reserve Distiller’s Select, mezcal, Cherry Heering, absinthe, rose water and orange zest discard

Sesame Street

Created by Maja Jaworska, Grey Goose coffee ambassador, and Zoë Van Der Grinten from Fam bar.

Ingredients: Grey Goose vodka, Grey Goose Vanille, tamari sesame syrup, cold brew coffee, Amaro Montenegro and sesame oil

Alexandria

Made by Patrón Tequila ambassador Karine Tillard and London Cocktail Club bartender Cressida Lawlor.

Ingredients: Prosecco, pimento, Lilt and fresh lime

Honey, Honey

Created by Metinee Kongsrivilai, Bacardi rum ambassador, and Satan’s Whiskers bartender Nicole Sykes.

Ingredients: Martini Riserva Speciale Ambrato, Bacardi Añejo Cuatro rum, orange blossom, honey and lemon and topped with soda