ABV Brands becomes Beam Suntory South Africa

11th February, 2019 by Melita Kiely

After taking full ownership of its South African distributor ABV Brands last year, Beam Suntory has rebranded the company as Beam Suntory South Africa.


Beam Suntory said Courvoisier is now the second biggest-selling Cognac in South Africa

Beam Suntory has owned a 50% stake in ABV Brands since 2015 and acquired the remaining 50% on 18 April 2018.

The company was fully integrated into Beam Suntory, with Mark Pockele, former Beam Suntory commercial director for MEA, taking up the position of managing director.

ABV Brands’ Dan Hawkins continues in his position of commercial director along with the existing management team.

Beam Suntory said it experienced triple-digit growth in South Africa in 2018 and that Courvoisier is now the second biggest-selling Cognac in the region.

Pockele added: “Today is a meaningful milestone for our business, as we officially become Beam Suntory South Africa.

“For the past 10 months, we have been focusing on our integration with Beam Suntory’s global business and growing our premium portfolio in this high-potential growth market.

“As Beam Suntory South Africa, we will now be able to fully leverage our position as one of the world’s leading spirits businesses as we implement our ambitious growth strategy.

“We are proud to be part of the global Beam Suntory family, and to represent a company with such an extraordinary premium spirits portfolio and storied legacy here in South Africa.”

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