Vodka bolsters spirits sales in Canada

22nd January, 2019 by Nicola Carruthers

Spirits volume sales in Canada grew by 3.2% in 2018, boosted by vodka and whisky, according to recent statistics.

Spirits volume sales in Canada witnessed its largest increase last year since 2006

Spirits volume sales in Canada witnessed its largest increase last year since 2006

Trade body Spirits Canada said the growth was the largest year-on-year increase since 2006.

Vodka, including flavoured vodka, was the most popular spirits category last year, representing 28.1% of total sales. This was closely followed by whisky at 27.9%.

Across the whisky category, Canadian whisky and Canadian rye whisky continued to dominate with a 66.5% market share.

Irish whiskey grew by 17% and now represents 5.5% of the overall whisky category.

Gin and Tequila both witnessed double-digit growth, up by 11.2% and 10.6%, respectively.

Volume growth in spirits-based ready-to-drink (RTD) beverages, including pre-mixed beverages and coolers, grew by 20.2%.

“Canadian adult consumers demonstrated their great enthusiasm last year for spirits, spirits cocktails and spirits-based beverages,” said Jan Westcott, president and CEO of Spirits Canada.

“The growing appeal of spirits to Canadians is a testament to the authenticity, heritage and innovation of the domestic and global brands available in the market and to the strong partnership brand owners enjoy with liquor retailers, licensed bars and restaurants as well as bartenders and mixologists across the country.”

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