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UK liqueur sales hit £1.2 billion

Liqueur sales in the UK reached £1.2 billion (US$1.5bn) in 2018, boosted by non-cream varieties, according to figures from the Wine and Spirit Trade Association (WSTA).

Brits bought more than 42 million bottles of cream and non-cream liqueurs in the last recorded 12 months

The WSTA’s latest market report found that UK consumers purchased an extra 1.4 million bottles of non-cream liqueurs during the 12 weeks of the UK summer heatwave, a rise of 56% over the same period in 2017.

The market report also found that sales of cream liqueurs in shops and supermarkets rose by 33%, with a further 1.7m bottles being purchased during the summer months.

In total, Brits bought the equivalent of more than 42m bottles of cream and non-cream liqueurs worth £1.2 billion (US$1.5bn) in the last recorded 12 months.

Miles Beale, chief executive of the WSTA, said: “In the past liqueurs have often been overlooked in the spirits category but the WSTA market report shows a surge in sales in the UK’s shops and supermarkets in 2018.

“This is partly down to Britain’s long hot summer when tall cocktails over ice were a welcome relief in the heatwave. But the liqueurs boom has also been influenced by people sharing cocktail creation trends on social media with consumers keen to recreate these drinks at home.”

The WSTA said that the surge in liqueur sales had been helped by a rise in at-home bartenders looking to replicate their favourite cocktails at home.

According to the latest market report, 2018 also saw a rise in the popularity of herbal bitter liqueurs and red-orange apéritifs, which could be mixed with sparkling wine.

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