Top 10 spirits marketing campaigns in December 2018
7th January, 2019 by Owen Bellwood
Bulleit
Diageo-owned Bourbon brand Bulleit has revealed the latest cultural partnership in its Frontier Works programme, a 30-ft-long 3D-printed bar.
The 3D Printed Frontier installation has been created in Oakland, California by a team of local designers, musicians and mixologists.
Sophie Kelly, senior vice president of Diageo North American whiskeys, said: “From reimagining what a bar could be, to partnering with cutting-edge mixologists and robotics pioneers to print 3D cocktails, this experience defies convention to redefine tradition, taking people on a journey that explores new frontiers.”
