Top 10 spirits marketing campaigns in December 2018

7th January, 2019 by Owen Bellwood

Bulleit

Diageo-owned Bourbon brand Bulleit has revealed the latest cultural partnership in its Frontier Works programme, a 30-ft-­long 3D­-printed bar.

The 3D Printed Frontier installation has been created in Oakland, California by a team of local designers, musicians and mixologists.

Sophie Kelly, senior vice president of Diageo North American whiskeys, said: “From reimagining what a bar could be, to partnering with cutting-­edge mixologists and robotics pioneers to print 3D cocktails, this experience defies convention to redefine tradition, taking people on a journey that explores new frontiers.”

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