Top 10 spirits marketing campaigns in December 2018

7th January, 2019 by Owen Bellwood


Super-premium vodka brand Cîroc has extended its partnership with fashion house Moschino with the launch of a winter wonderland pop­-up at Italian ski resort Cortina.

The Italian pop­-up opened in Cortina last month with a launch party hosted by Moschino creative director Jeremy Scott.

The Cîroc x Moschino winter pop­-up features a giant swing and snow globe­-style domes, which have all been given the ‘Cîroc x Moschino’ twist of bright blue hues and gold chains.

Natalie Wills, global head of Cîroc vodka, said: “We wanted to bring our playful take on luxury to the winter ski season and Cortina was the perfect resort.”

Many elements of the pop­-up will remain in Cortina for the duration of the ski season.

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